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Martyrs’ Shrine in Midland, Ont., will begin welcoming visitors for the 2013 season on May 4. About 100,000 people visit annually, many of them on pilgrimages. Register file photo

New strategic plan for Martyrs’ Shrine underway

By 
  • April 27, 2013

A high percentage of the 100,000- plus visitors who walked the grounds of Midland, Ont.’s Martyrs’ Shrine last year will begin pouring through the gates again when the shrine reopens on May 4.

Large pilgrimages are planned for groups that have been spending summer days at the shrine for years — from the Tamils to the Poles, the International Order of Alhambra to the Knights of Columbus, First Nations to the Sacred Heart Young Adult Rally.

It’s 87 years since the Canadian Jesuits purchased the Standin farm across the road from the archeological remains of the original St. Marie village. Though it may seem some days that nothing has changed since the first Depression-era pilgrimages, in fact things have changed plenty and they’re going to have to change more to accommodate new demands being made on the shrine, said Martyrs’ Shrine director Fr. Bernie Carroll.

“Some of our buildings are deteriorating. Some parts of our property need other management. People come to us with all sorts of requests,” Carroll said. “We need to have a plan that’s going to take into account all of that so we’re better able to respond.”

A couple years ago the Jesuits thought they could tack on a welcome centre and expand the gift shop. But as fundraising to support the proj e ct sputtered the Jesuits realized they needed a more fundamental rethinking of what the shrine does and who it is for.

The fathers are now developing a broader, more ambitious strategic plan that will include a welcome centre but also convert the seasonal shrine into a year-round ministry to all the cultures and communities in southern Ontario.

“When other groups come and they come out of their cultural and national backgrounds, they come with different languages. And we can’t always address them from the point of view of the Jesuits who are here,” said Carroll.

Rather than just maintaining the buildings and grounds as they are so that people can visit, Carroll envisions an outward mission for Martyrs’ Shrine, educating new Canadians, children and students about the origins of the Church in Canada.

Carroll is inspired by Pope John Paul II’s words when he visited the shrine in 1984.

“He referred to this, the church and the grounds, as a house of prayer and a home of peace,” he said. “This is where their faith is renewed and where they come to encounter God. And then they go out from here and become missionaries to the world.”

Carroll also wants to see Martyrs’ Shrine live up to its billing as a national shrine. It tends to draw heavily from Toronto and the rest of southern Ontario, but isn’t well known across Canada, he said. With a stronger web presence and more vigourous promotion he hopes Catholics in all regions get to know Martyrs’ Shrine.

“The faith really became established here in a new way, in an imaginative way, in a zealous way in the history of our country,” he explains.

The new strategic plan for Martyrs’ Shrine should be ready for opening day 2014.

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