Set within the smartphone of high school freshman Alex (voice of Jake T. Austin), this lighthearted animated comedy tracks the adventures of a trio of misfits on their quest to reach the internet Cloud.
Gene (voice of T.J. Miller) is a "Meh" icon meant to express only indifference. But the first time Alex makes use of him, the native enthusiasm of his personality, together with nervousness at making his professional debut, causes him to register a strange mix of emotions instead of the bland apathy he was supposed to convey.
This malfunction immediately makes Gene an outcast and draws the ire of the chief emoji, maniacally cheerful Smiler (voice of Maya Rudolph). She condemns Gene to be deleted. So he goes on the run, and joins forces with upbeat hand symbol Hi-5 (voiced by James Corden) and rebellious codebreaker Jailbreak (voice of Anna Faris).
Once one of Alex's favorites, Hi-5 has fallen into disuse and longs to regain his former popularity. Jailbreak resents the regulated life she is forced to lead on the phone, and hopes to enjoy much greater freedom by transferring herself permanently to the Cloud.
As the three newfound friends bond, and something more than friendship blossoms between Gene and Jailbreak, the challenges of their journey force them to prove their mutual devotion. Messages about teamwork and putting the interests of others ahead of your own goals balance the emphasis on Gene's right to break the mold and be himself.
The presence of a minor character named Poop – voiced, amusingly, by no less a personage than Sir Patrick Stewart – typifies the predictable potty humour running through director and co-writer Tony Leondis' script, penned with Eric Siegel and Mike White. Together with episodes of peril, these jokes may make "The Emoji Movie" a less than ideal choice for the youngest film fans.
The feature is preceded by an eccentric, enjoyable short called "Puppy!" which involves a young lad, a giant, disruptive dog named Tinkles and the boy's indulgent grandfather – who just happens to be Count Dracula.
The film contains characters in jeopardy, mild scatological humour, a suppressed crude expression and a slightly crass term. The Catholic News Service classification is A-II – adults and adolescents. The Motion Picture Association of America rating is PG – parental guidance suggested. Some material may not be suitable for children.