The associations have launched a contest, with $2,000 in prize money, seeking an original music video to the song “You are Mine” by Samuel J. Zettel. The song is available to download on the contest web site (www.youaremine.ca).

Video is one of the “most powerful and pervasive” media in society today, said Ted Zettel, especially music videos. Zettel is one of the organizers of the contest and the father of Samuel.

“We’re thinking that if we get these videos out — and YouTube as you know is a way of reaching a wide audience in a very short period of time — we hope to reach people with the message that might otherwise not hear it, people that wouldn’t be in the circles where the dialogue around pro-life issues is being held,” he said.

The song is written from the perspective of God the Father and that “the child was precious even before anyone knew about the child,” said Zettel, citing the chorus, “I knew you before you were born.”

However, he believes that a different artistic interpretation extends to the perspective of human parents, “in terms of what they would feel if they were waiting for their expectant child.”

Organizers hope the contest will motivate people to be creative in promoting the pro-life cause, and that high schools, colleges and universities will participate.

Individuals can submit as many entries as they want and there’s no geographical restrictions on who can enter.

The only restriction is that the song must be “You are mine,” but organizers are undecided on if they will allow others to cover the song instead of using the original audio.

First prize is $1,000, second prize $500 and third and fourth prizes are $250 each. Details are available at www.youaremine.ca.