They also said during the June 22 session that blogging, like any communication tool, must be used responsibly.

Elizabeth Scalia, managing editor of the Catholic portal at Patheos.com and writer of a blog named The Anchoress, said that traditional print publications, such as diocesan newspapers, with a strong Internet presence can act quickly to clarify misperceptions about the church in the mainstream media.

She suggested that the newspaper blogs could track a story and make corrections in real time, providing an overview of an event until publication day.

While the longevity of blogs may be short-lived, Scalia said that their impact can be long term.

"Put your stuff on the Internet and for better or worse, it's there forever," she said. "In a way that gives the Holy Spirit some room to work. A thing you wrote three years ago and forgot about may come up in the Google search of someone who really needs to see it, and suddenly evangelization, tailor-made for that person, happens."

Rocco Palmo, writer of the widely-followed blog of church news and rumors called Whispers in Loggia, said he began blogging in 2004 "for three readers." Today, the cumulative hit count on Whispers is more than 23 million.

Because of the popularity of Catholic blogs, Palmo said that the church has much to offer people involved in social media. In particular, he cited Pope Benedict XI's message for World Communications Day 2012, observed May 20, which emphasized the need for silence in good communications.

"It was risky because it could have been read, 'Pope to bloggers: Shut up.' It could have been spun that way," Palmo said. "But it wasn't. ... It struck a nerve in our (media) inundated society about when you should turn off (digital devices). It's important to unplug."

The pope's message marked one of the first times that the church's message about technology and society was taken up after many years of perception that the church was behind the times, he said.

Bishop Coyne said he sees himself as a missionary on the Internet.

"I approach the new social media both as a means of evangelization and I'm also trying in my own way to evangelize the new social media, to make it more of Christ, more of God, more of the good," he said.

Although he frequently posted to his blog -- online at www.thoughtsofacatholicbishop.blogspot.com -- as a priest and early on after his episcopal ordination, he said he posts items less frequently in part because blogging is more of a passive medium that people must chose to visit.

"In terms of Facebook and Twitter, it's going out," Bishop Coyne said. "Now, granted, people have to follow you. But there is more movement (going) out there, which I think is more in keeping with (Christ's command to) go out to all the world and spread the good news. It's more directive from me."

Many in the church, including panelists in the blogging discussion, see the Internet and social media as avenues through which the church can reach youths and young adults. Bishop Coyne suggested that Catholics can learn from some evangelical communities, which have brought youths together through social media networks.

Deacon Greg Kandra, executive editor of One magazine and writer of the blog The Deacon's Bench, said he started blogging in 2007 because "I really did not recognize the church that I knew in a lot of the blogs that I was reading. They were very partisan. A lot of them were angry."

"One of the things that I wanted to impart was the idea that it's a big church and that the body of Christ is huge," he said. "It's everybody from Mother Angelica to Madonna and everybody in between."

Deacon Kandra recently decided to suspend indefinitely the ability of readers to comment on his blog posts because the comments had become "very toxic and very hateful and very argumentative."

Nonetheless, he said, traffic to his blog has remained steady, and readers still can comment on his posts on his Facebook page. He noted that the comments were more civil because people could not do so anonymously on Facebook.

After listening to the other panelists' remarks, Msgr. Paul Tighe, secretary of the Pontifical Council for Social Communications, said that the blogosphere is "marked by extraordinary freedom."

"We need to see the positive in that," Msgr. Tighe said. "For a lot of people who are able to express themselves and have found an arena that allows them to say things that are important, to say things that may be annoying, may be heartfelt, but things that are working for them.

"If we can go in there and keep a spirit of listening, it's a very privileged arena for us to learn what's going on and what people are thinking."

The Catholic Media Conference was co-sponsored by the Catholic Press Association of the United States and Canada and the Catholic Academy of Communications Professionals.