Like its predecessor, the new logo for Canada’s Catholic development agency shows two figures striding the globe together. But the figures have been adjusted slightly to emphasize that they are equal partners. The new logo incorporates a dash of purple to emphasize the role Canada’s bishops played in founding the organization in 1967.
Perhaps the most significant change is the addition of the words Caritas Canada. Development and Peace has been part of the global confederation of 160 Catholic development organizations for most of its 48-year history, but never before included its Caritas membership in its letterhead and signs.
As Development and Peace’s role as a donor when disaster strikes has expanded in recent years, so has its participation in Caritas Internationalis grown. Where Development and Peace once devoted almost all of its energies to long-term development projects, disaster response through the Caritas network has assumed a greater part of the organization’s budget and time.
A statement from Development and Peace called the new logo “more evolution than revolution.”
“Human dignity will remain the focus of all (our) programs, which strive to build a just world by addressing the root causes of poverty and injustice in Africa, Asia, Latin America and the Middle East, and by raising awareness of these issues amongst Canadians,” said a Jan. 4 release.