I am really not an ‘Appleoholic’

By 
  • September 26, 2012

My name is Peter and I am not an Appleoholic. I get resentful when people hint otherwise and maybe if they keep it up I’ll just stop being friends with them, eh?

I admit I keep both an iPad and a MacBook Air laptop tucked in my briefcase just in case I happen to need them at the same time. You never know. And, yes, I do notice my wife’s expression when she walks past the door of the computer room and sees me sitting at my 27-inch iMac with my iPad, MacBook Air and iPhone all open on the desk beside me as I listen to iTunes through my Airport. What can I say? She worries too much.

Okay, I also call the Apple Store “My Happy Place Where All The Money Goes.” But that’s for fun. It’s self-deprecation to make my wife smile so she’ll stop worrying.

Hey, I’m not one of those poor, sad souls who lined up on sidewalks last week like addicts at a soup kitchen door to order the new iPhone5. Those people need help. Interventions. Counseling. Did no one tell them they can order The Five, as we aficionados call it, online in the privacy of their own homes? (I’m not saying I’ve done that, just that I know it can be done.)
I can easily walk by an Apple Store now without any urge to go in and sit on a stool at the Genius Bar, chatting with the tech support staff while watching Apple pro- motional videos on the big blue screens. Well, maybe not easily. It takes discipline to walk by. But discipline’s good, right? Every day, in every way, I get better and better.

Even in the old touch-and-go days — there were some, I confess — it was never all my money that went away to Apple. I paid rent, put food on the table, bought the kids shoes etc. (Jumping to Apple’s defence, I get really, really, really angry when people diss The Happy Place for allegedly Hoovering money from people’s pockets. As if Steve Jobs — peace be upon him — put a gun to the world’s head to make it spend billions of dollars on consumer electronics.)

Never, ever have I shouted at a pet because someone hid my iPad to keep me from opening it at the breakfast table. (I know they hide it. They’re not fooling me. But I wouldn’t open it if my family would talk about something interesting.)

Still, while I don’t have an Apple problem myself (Apple solves problems, it doesn’t cause them), the truth is that some reports on the iPhone5’s launch were, ummm, scary. A guy stood outside a Tokyo Apple store overnight with a packed suitcase because he was initially headed to the airport for a business trip. Then there was 20- year-old student James Vohradsky who lined up for 17 hours and told a reporter: “I feel like if I leave it (his old iPhone) at home, I go a bit crazy. I have to drive back and get it. I can’t do my normal day without it.” The story that truly chilled me was from Hong Kong, where customers waited with backpacks of cash while staff inside the Apple Store chanted “iPhone 5, iPhone 5.” Whoa. That’s getting spiritual. Not in a good way necessarily.

When I confided my concerns to a colleague, he very sensitively e-mailed me a picture of the Golden Calf. It was partly a rebuttal, I think, to my long-stand- ing argument that Apple products are proof of the existence of God. Only a benevolent Creator could create a universe where Steve Jobs would arise to design objects of such infinite beauty and utility. More than reproof, though, my colleague’s Golden Calf e-mail seemed a warning that it’s time for me, personally, to stop drinking the Apple-spiked Kool-Aid.

I always respect this fellow’s opinion. He’s highly intelligent with a great, clear approach to living his Christian faith. So why does a voice in my ear tell me to ignore him and resent the hint I’m an Appleoholic?

Maybe his “hint” is so unwelcome because it’s so untrue. The truth is I can resist Apple temptations any time. I’m in control. I’m not one of those poor souls who needs Apple for some kind of spiritual sustenance (“iPhone5, iPhone5”).

So maybe it will be a frosty Friday before this guy gets a call from me on my new iPhone5, eh? I am the one in control. I am.

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