The times they are a-changin’.

Writing in 1962 about anticipated dramatic changes to family, racial, social, political and sexual dynamics, singer-songwriter Bob Dylan warned the old guard that their existing road was rapidly aging and they’d better get out of the way if they couldn’t lend a hand to those driving world change.

Credit Air Canada with cluing me in to the bracing effects of the state sticking its imperious snout so deeply into Canadian society.

There I was on a recent cross-country flight waiting for someone in authority to give the malfunctioning in-flight entertainment system a good whack when the little screen was suddenly alight with visual metaphor. From the depths of one of the boundless bureaucracies that spend our quarter-trillion-dollar federal budget, we strapped in travellers were shown a videographic public service announcement on a matter so urgent it was deemed essential viewing for an audience that cannot escape.